Today I attended a South by Southwest session on creating Evergreen Clients by Noah Fleming of Fleming Consulting & Co. Noah’s book Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving covers, what he calls, the three c’s as the keys to building lifelong relationships with clients; character, community and content. Twitter user @Salmonilla tweeted her notes from the session and they sum up his talk perfectly.
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Building lifelong relationships with customers builds loyalty
According to Noah, client retention is often overlooked as many sales funnels end with the sale. They are, after all, called sales funnels and not life-long-client funnels. He believes you can create Evergreen clients by focusing on the three c’s, which he breaks down into practical methods in his book.
Noah’s was my favorite session today, and I’ll probably be buying his book this week. The concepts he discussed are applicable to any industry, and since most people have to live somewhere we know the evergreen concept is certainly applicable in real estate. You can follow Noah on Twitter, like his Facebook page or check out his website.
by: Erin Reichman, Education Specialist