Earlier this year, Zillow released a new feature allowing Realtors to post a “video walk-through” of their listings. These video walkthroughs are soundless videos that are shot directly from the user’s smart phone via Zillow’s app. They are capped at two minutes and no less than 10 seconds, so they are designed to be quick and best of all, this feature is offered to ALL agents at no cost.
So why are you telling us about this, you may ask?! Well, after posting a video, these listings will be promoted at the TOP of search results (for free!) According to Zillow: “Listings with video are prominently displayed and receive preferred placement in search results. Buyers with saved searches are notified when a new video is added.” If you don’t believe it, head over to Zillow and do a search on your favorite zip code. The top results will have “video walk-through” on them. Remember this is a new feature, so your zip code may not have any agents doing it yet.
With all of this being said, if you are thinking what we were thinking…. yikes is right! Holding a shaky phone and walking through a home without the proper lighting, etc. can be a really bad thing! (That’s why you pay to have a professional take the photos, right?!) Our suggestion on a quick fix? As mentioned above, the video has a MINIMUM of 10 seconds. Order yourself a simple smartphone tripod from Amazon like this one, find out when the sun is in the right spot (whether you are going to showcase an inside shot or just simply a quick pan of the front) and get out there and shoot a 10 second video. Don’t overthink the two minute video they tell you to do and try to film a bunch of different shots. Again, that’s why you paid for the professional photos! Get the 10 second video shot, post the video from the app and your listing will get boosted to the top of the search results! Don’t fret – your beautiful, professional photos will still be there and the consumer will still be able to click through them to see more of the home.
So we ask you: Why are you not doing this with your listings?! Click here to get started.
*UPDATE 11/3/2016 – Zillow just announced you can now add videos that aren’t shot within the app for a fee. According to the latest Inman article, for $149, you can upload an outside video, i.e. a professionally done video. Does that fee sound a little steep?! Don’t throw in the flag, you can still follow our tips above for FREE!!